Your mom plays PC game!
Gaming are always though to be belong solely to the 13 to 35 year old male demography. As we enter the new age of digital distribution and casual game, a major shift in gamers demography has appear. Female gamers who have long though to be but a myth is making their way into the spot light as they form a formidable buying force in the industry and some trend setter.
Based on article published on BusinessWeek, a survey performed by Consumer Electronics Association (reported in The New York Times), female gamers form up to 65% of the 25 to 34 gamer age group. Most often opt for low competitive casual game which require minimal time invested as oppose to hardcore PC titles and premium console games.
Popcap, a popular online gaming portal and publisher, release a profile on a study of their gamers. As off April 2006 out of the response received, Casual game top the chart at 29% as the most popular genre to be followed by Strategy game and Action/Fighting game at 17% and 16% respectively.
If you are new female gamer out for a good fun casual game, do drop by Jumboplay’s Game on Demand website and browse our catalog of both casual and premium PC game titles.
Read source articles here.
BusinessWeek - Women Gamers Outnumber Men.
BusinessWeek - 7 Prediction for the Future of Gaming
eMarketer - Your Mom Plays Video Games.
Technorati Tags: BusinessWeek, Consumer Electronics Association, The New York Times, Jumboplay, Game on Demand