DragonBackMedia Blog

AirAsia Games, the partner site for Games on Demand service powered by Dragonback Media has went live on 27th Nov 2007. The site starts off with over 110 popular titles in the Games on Demand section under subscription base service, and over 65 casual titles in Arcade section with free demo under try-and-buy model. Each section will continuously be updated with new game titles at no additional cost to users!
With this new feature, AirAsia now not only can offer affordable flights for their customers but also affordable and PC gaming for all.

Drop by AirAsia Game site here.

SPE Networks - Asia and Interactive Partner Strike Gaming Partnership to Connect and Engage Viewers

Singapore, 26 January, 2006 – SPE Networks - Asia and Dragonback Media have jointly announced the formation of a co-branded gamesites (http://axn.jumboplay.com & http://animax.jumboplay.com) with action and adventure channel AXN, and anime youth channel Animax, to bring subscribers interactive entertainment of mega proportion. Read the rest of this entry »

Technorati Tags: SPE Networks, Dragonback Media

Gaming are always though to be belong solely to the 13 to 35 year old male demography. As we enter the new age of digital distribution and casual game, a major shift in gamers demography has appear. Female gamers who have long though to be but a myth is making their way into the spot light as they form a formidable buying force in the industry and some trend setter.

Based on article published on BusinessWeek, a survey performed by Consumer Electronics Association (reported in The New York Times), female gamers form up to 65% of the 25 to 34 gamer age group. Most often opt for low competitive casual game which require minimal time invested as oppose to hardcore PC titles and premium console games.
Popcap, a popular online gaming portal and publisher, release a profile on a study of their gamers. As off April 2006 out of the response received, Casual game top the chart at 29% as the most popular genre to be followed by Strategy game and Action/Fighting game at 17% and 16% respectively.

If you are new female gamer out for a good fun casual game, do drop by Jumboplay’s Game on Demand website and browse our catalog of both casual and premium PC game titles.

Read source articles here.
BusinessWeek - Women Gamers Outnumber Men.
BusinessWeek - 7 Prediction for the Future of Gaming
eMarketer - Your Mom Plays Video Games.

Technorati Tags: BusinessWeek, Consumer Electronics Association, The New York Times, Jumboplay, Game on Demand

It is good news indeed for once to see such entheastic support from the goverment party for the gaming industry, even if it is from the other side of the globe. With many possitive reports on gaming from the medical field and the finanacial sector, the game industry is still overshadowed by critics.

“Games are easy targets for the fundamentalist leaders and uninformed parents who want to blame the Problems of the Youth Today on one easily defined and censorable hobby.” as quote by Mur Lafferty from Escapist Magazine

Shaun Woodward, UK’s Minister for creative industries and tourism states that the game industry is “one of our most important creative industries, and one at which the UK excels”. Meanwhile, Paul Jackson chairman of British Academy of Film and Television Arts(BAFTA)’ games committee provide further encourage ment to the game industry by saying “Games now make up a huge part of entertainment and spending across all age groups… The creative lines have blurred, and the synergies between the industries of games, film and television are now many.” during a discussion on BAFTA’s plans to host a new videogames awards ceremony on October 5.

Read source article here.
Read source article here.
Read source article here.

“We need to develop that back-end revenue stream - that can be done only online with transactions and subscriptions, all those kinds of business models,” quote current LucasArts president Jim Ward during an interview with Eurogamer TV.
Read the rest of this entry »

Technorati Tags: LucasArts, Jim Ward