DragonBackMedia Blog

AirAsia Games, the partner site for Games on Demand service powered by Dragonback Media has went live on 27th Nov 2007. The site starts off with over 110 popular titles in the Games on Demand section under subscription base service, and over 65 casual titles in Arcade section with free demo under try-and-buy model. Each section will continuously be updated with new game titles at no additional cost to users!
With this new feature, AirAsia now not only can offer affordable flights for their customers but also affordable and PC gaming for all.

Drop by AirAsia Game site here.

SPE Networks - Asia and Interactive Partner Strike Gaming Partnership to Connect and Engage Viewers

Singapore, 26 January, 2006 – SPE Networks - Asia and Dragonback Media have jointly announced the formation of a co-branded gamesites (http://axn.jumboplay.com & http://animax.jumboplay.com) with action and adventure channel AXN, and anime youth channel Animax, to bring subscribers interactive entertainment of mega proportion. Read the rest of this entry »

Technorati Tags: SPE Networks, Dragonback Media

Henry Jenkins, a MIT Professor made a study into some of the most popular misconception about games portrait by media, politician and activist group. Professor Jenkins attemp to seperate the facts from the fiction for the general public, which his article “Reality Bytes: Eight Myths About Video Games Debunked”.

Among the eight myths are such frequent statement such as;

• The availability of video games has led to an epidemic of youth violence.
• Because games are used to train soldiers to kill, they have the same impact on the kids who play them.
• Video game play is desensitizing.

Read source article here.

Gaming are always though to be belong solely to the 13 to 35 year old male demography. As we enter the new age of digital distribution and casual game, a major shift in gamers demography has appear. Female gamers who have long though to be but a myth is making their way into the spot light as they form a formidable buying force in the industry and some trend setter.

Based on article published on BusinessWeek, a survey performed by Consumer Electronics Association (reported in The New York Times), female gamers form up to 65% of the 25 to 34 gamer age group. Most often opt for low competitive casual game which require minimal time invested as oppose to hardcore PC titles and premium console games.
Popcap, a popular online gaming portal and publisher, release a profile on a study of their gamers. As off April 2006 out of the response received, Casual game top the chart at 29% as the most popular genre to be followed by Strategy game and Action/Fighting game at 17% and 16% respectively.

If you are new female gamer out for a good fun casual game, do drop by Jumboplay’s Game on Demand website and browse our catalog of both casual and premium PC game titles.

Read source articles here.
BusinessWeek - Women Gamers Outnumber Men.
BusinessWeek - 7 Prediction for the Future of Gaming
eMarketer - Your Mom Plays Video Games.

Technorati Tags: BusinessWeek, Consumer Electronics Association, The New York Times, Jumboplay, Game on Demand

The office air-con is pretty freezing today, putting the dragonbackmedian into a drowsy trance. I figure it will be good to walk around the lair and to get the blood flowing, meanwhile surprising a few fellow dragonbackmedian out of hibernation.

With a handy digital camera, I begin my round around the hive of cubicles. Most were immediately alerted by the sight the camera in my hand and have either disappear from view or when back to their duty. But I did manage to caught 2 dragonbackmedian off guard and here are their photo.
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